Category Archives: graphic design

Packaging Matters

I am a believer that something that is packaged beautifully must taste better, last longer and be a better product than something generic. Might just be my wishful thinking though. As I’m working on designing a logo and other materials for a local meat and deli market stand, I’m ohhing and ahhing over great designs for packaging to get the ideas flowing.

No. 1: Ship & Anchor
No. 2: Lovely Package
No. 3: Mint Design
No. 4: The Dieline

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Letterpress Awesomeness

I stumbled across this awesome and creative letterpress studio on Esty, 1canoe2. Take a minute to check out their sweet illustrations and great colors. I especially love the president print.



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Taking the Advice of the Experts Part 2

Here are the other 4 traits of a successful freelancer from Creative, Inc.
If you missed the first 5 traits you can check them out here.  

6. Good Communication Skills“It’s essential for you to inspire and persuade your client with words, whether written or in conversation.”
I think I’m a pretty good communicator, but I do tend to rush through my emails and maybe not be clear enough because I’m not taking the time to be thorough. But when it comes to inspiring clients, I can easily translate my vision for them through explaining it both through writing or spoken word.

7. An ability to Handle Criticism and Rejection“Your work won’t always be a slam-dunk, so be ready to digest less-than-enthusiastic reviews sometimes.”
Ooh, this one is a tough one for a young designer. But as time goes on, I become more comfortable with criticism as I gain more confidence in my ability to adapt and communicate with clients. On a fairly recent project, I came up with only one logo idea when I typically do a handful because I was so confident in the design. But the client wasn’t as excited about it as I was and I took it in stride and went back to the drawing board. Now we have an awesome logo that I’ll be sharing in the next few months.

8. A Positive Attitude and Professional Demeanor“A good attitude is priceless…clients don’t respond well to people who get easily upset or let unexpected situations ruin their day.” 
I’m still super excited to get to do graphic design and work with clients. I think my gratefulness for getting to practice my craft leads me to have a positive attitude and regard clients highly.

9. Good Work Habits“Stay focused on business by making a list of tasks to accomplish every day. You have to be self-motivated, because only you can set the bar for your skill and output.”
I am a task-oriented person and love my daily to-do list. I typically create my list of things to accomplish early in the morning or even the night before then take a few minutes to pray over my list and ask God to help me accomplish the things I need to for the day. I’m also fortunate that I have a very encouraging and helpful husband who helps to keep me focused.

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New Quote Postcard Series

I’m producing a new quote series of postcards! Who doesn’t love Charles Spurgeon?!

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Vintage Seal Wedding Invitation

I’m working on creating a Oneleven signature line of wedding invitations and hope to have 12 sets finished by the end of the summer. I have finished a couple and have them listed on Etsy. Take a peek at my most recent design.

 

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Taking the Advice of the Experts

Do I have what it takes? That’s a question I find myself asking a lot. As I’m taking a leap of faith and whole heartedly pursuing my dream of freelance, I’m reminding myself that it won’t just happen to me. So I’ve decided to read Creative, Inc. – The Ultimate Guide to Running a Successful Freelance Business by two amazing women, Meg Mateo Ilasco and Joy Deangdeelert Cho. And for some accountability, I’ll be blogging my way through it.

In the first chapter Meg & Joy layout the nine qualities of a successful freelancer, let’s see how I fair:

1. Strong Business Sense “The ones who flex their business muscle become the most identifiable and successful.”
I’m not the most awesome planner and organizer, but I have a good broad sense of all the things that need done to run a business. I have the motivation and resourcefulness to keep a tight schedule and structure on the days I work from home. (I’m only two weeks into my new work schedule, but so far I’ve been good).

2. A Love For Your Art“One thing is certain, you have to be passionate about what you do.”
Check. I get excited to wake up and get to work designing, blogging and gathering inspiration. 

3. Curiosity – “Curiosity keeps your mind primed as a creative tool, keeps you open to new ways of working and looking at things.”
I totally agree that this is such an important trait for a designer and especially a freelancer. Design is so much more than a logo just looking good, but it has to connect with people and tell a story about the company. And without cultural references, this is hard to do. 

4. Confidence and a Strong Vision – “You must have confidence to suggest your own ideas and bring your voice into the conversation.”
Confidence may be one of my weaknesses as I start this journey. I need to build  self-confidence that I am very capable designer who has a unique voice. While I do have confidence in sharing my ideas and visions with clients, I get nervous once the first proof design is handed over to the client.

5. Good Listening and Observation Skills“To stay in business, you’ll need to please your client before pleasing yourself.”
I do believe that customer is king and luckily I’ve had the chance to work with some truly amazing clients who have visions and styles that mesh well with mine. But through listening and observing it’s possible to create work that will satisfy both the client and build a trusting relationship.

Traits 6-9 to come later in the week….

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Starting My Part Time Life


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This is the second day working from home of my first week working part time (I’m off Mondays & Fridays – Yay 4 day weekend). Deciding to go part time – and potentially even leave the job if pt hours don’t work out – was one of the most gut wrenching decisions I’ve had to make in a long time. While I really enjoy my day job and the people I work with, it wasn’t the thing that got me the most excited. When I lay awake at night I find myself thinking about stationery, owning my own business, God’s plan for my life and finding more balance in my life.

I’ve found such freedom in trying to take great strides toward my dream! Having more time during the workday to work on my business leaves me more time to work on my marriage, friendships and on having an overall happier home. I can’t get over what a blessing it is to do this!!

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Wedding Album Design Process

I love working with other creatives. Photographers are often some of my favorites to collaborate with – especially on wedding album designs. Not all photographers are designers and this is where a great working relationship can be built. With a background in layout, a knowledge of how white space compliments images, a love for grids and an eye for visually telling a story through images, I can provide unique wedding album designs for all styles of photographers.

Here’s a little bit about my process:

1. Become a client. Simply fill out the contact form on the website or send me an email at Laura@onelevencreative.com. Once I create an account for you, along with an FTP page, we are ready to go.

2. Choose the design style. Every photographer and every bride for that matter has a different design aesthetic. In order to provide our photographer clients with the best possible albums, there are three album design styles to choose from.

a. Oneleven Signature album design

b. Color Block album design

c. Rich & Layered album design

3. Upload your photographs. Once you’ve chosen your album design style, it’s time to upload your photographs. The most effective way to label your photos is in chronological order. Please separate your images into two different folders – “include” and “extras.” All of the “include” images will be featured in the album and any “extras” will be included in any area where it would enhance the album. Shoot me an email when your photos are uploaded, along with other album details such as number of spreads, size and album type.

4. Relax. Your work is over after your files are uploaded. You worked hard enough to take the photographs and edit them and now it is your turn to relax. Take this time to work on your business plan, market yourself, research other top-notch photographers, learn a new editing technique or simply living your life. Needless to say, you can trust Oneleven Wedding to produce an album that will wow your client and show-off you images in their best possible light.

5. Review the album. After two business weeks, you will receive an email that your first proof album files are ready to be reviewed. You can download the high resolution jpgs or pdfs from your FTP page and review them with your client. Next, fill out the revision form and email it to me.

6. Download final album files. In about five business days, I will send you an email letting you know that your final album files are ready to be downloaded from the FTP site.

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Fun Infographics

Over the past few days I’ve been researching infographics and searching the web for some of the best and most creative. I’m working on a personal project featuring infographic-type designs. Can’t wait to reveal it on here in the next few weeks.

But for now, check out some of these great infographics:

No. 1: FPO

No. 2 & 3: Good Magazine

No. 4: Flickr via Pinterest

No. 5: Fast Companies

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